This was one of those rare projects where all the stars aligned. A pitch for a dream client turned into a dream project for our newest client. For our first assignment, we were asked to create a digital campaign for the re-cut 501 jeans. The upshot – a concept that showed the classic 501 jeans, reborn in four finishes. Users also got a chance to remix old Marvin Gaye tracks. The campaign went on to win numerous awards including a One Show Gold, Clio Silver, Bronze and Merit, and recognition in Communication Arts, and the British D&AD awards.

Role: Concept development, copywriting, creative execution.