We’re a team of over 60 writers, designers, art directors, producers, editors, and creative directors who help our marketing partners create work that inspires a brighter work day for all. From supporting our first-ever debut at the Super Bowl with our rockstar brand ad to creating experiences and campaigns that drive demand and love for our products, the copy team is a part of it all. Here are some projects I’m proud to have had the privilege of leading.
WORKDAY ROCKSTAR CAMPAIGN
WORKDAY DEVELOPER CONFERENCE
Every year, we have one opportunity to energize our developer base at our annual conference. Onsite signage and opening videos helped set the tone to inspire developers, partners, and Workmates to collaborate and build innovative apps together as one community.
WORKDAY SPOTIFY PLAYLIST
Get to a financially transformative state with our guided visualizations designed to help you manifest simplicity, efficiency, and greater ROI. Because all is well when spreadsheet aerobics are a thing of the past.
WORKDAY VS. NETSUITE CAMPAIGN
We also work with our agency partners to create more mindshare for Workday with competitive campaigns like this one.
WORKDAY VS. ORACLE MAILER
We sent Oracle users a cheeky mailer encouraging them to let go of their on-premise system. Because even though breaking up is hard, sometimes you just need to recognize there may be a problem in a relationship, and that you deserve more. Way, way more.
WORKDAY ADAPTIVE PLANNING CAMPAIGN
FP&A teams often need to model countless scenarios at a moment’s notice. Partnering with our Global Campaigns team, we created ads built around that insight: for unlimited what-if’s, there is one planning solution that can help their organization adapt to change—Workday Adaptive Planning.
