CREATIVE DIRECTOR | WRITER
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Workday at NRF

WORKDAY AT NRF
NRF is the retail trade show of the year. We partnered with Firefly, our media agency, to takeover billboards and car wraps outside Javits Center in New York. Leveraging our Forward Thinkers brand campaign, we wrote fun, witty headlines to bring awareness of our HR and finance solutions to the world’s largest retailers.

In 2026, we reprised our presence at NRF announcing the next-generation of our ERP platform. This time, we surrounded Javits Center with wrapped cars and took over digital billboards at nearby Hudson Yards.